Marketing & Communications Manager

Job Description:

Job Title -Marketing & Communications Manager

Location - Mumbai

Do you believe you can craft the future through marketing & communications? 

We're improving the way we live and work by intelligently connecting energy systems, buildings, and industries. Get to know us from the inside, develop your skills on the job, and work at the innovative edge with Siemens. As a Marketing & Communications Manager, your primary responsibility is to develop and implement marketing strategies to promote and sell the products or services offered by the company. Your role involves planning, implementing, and reporting on various marketing activities and campaigns, as well as collaborating with other departments to achieve the company's marketing and communications objectives. Here are the key aspects of this role:

1. Marketing & Communications Strategy: You are responsible for creating a comprehensive plan that aligns with the company's overall goals and objectives. This involves analyzing market trends, understanding the target audience, and identifying opportunities to reach potential customers.

2. Campaign Management: You will lead and coordinate marketing and communications campaigns, which may include demand generation, advertising, social media, email marketing, content marketing, employee engagement, etc. Your goal is to generate leads, increase brand awareness, and enable sales.

3. Partner/Agency Management: You will work with a panel of professional partner agencies, including event coordinators, content creators, graphic designers, and others. You'll provide briefings and guidance, set goals, and take responsibility for impactful outcomes.

4. Market Research: Conducting market research and competitor analysis is crucial. You need to stay updated on industry trends, customer preferences, and competitor activities to make informed marketing decisions.

5. Brand Management: As a custodian of the company's brand, you'll ensure that all marketing materials and communications align with the brand's identity, values, and messaging.

6. Focus Vertical Markets: Drive market growth by developing and executing targeted marketing strategies for key vertical markets, leveraging industry insights, customer needs, and value-based messaging to generate demand and strengthen market position.

7. Partner Ecosystem Engagement: Develop and nurture strategic partner relationships through joint marketing initiatives, enablement programs, and engagement activities that enhance collaboration, expand market reach, and accelerate business growth.

8. Analytics and Reporting: Use various analytics tools to track the performance of marketing campaigns and generate reports. You'll analyze data to identify areas for improvement and optimize future marketing and communications efforts.

9. Event Management: Plan and coordinate marketing events and trade shows to showcase the company's products or services to a broader audience.

The role of a Marketing & Communications Manager is dynamic and requires a mix of creative thinking, strategic planning, and data-driven decision-making. Strong leadership, communication, and project management skills are essential for excelling in this position.

To be a good fit for this role, you would already have:

• 6 to 8 years of related experience in marketing / corporate communications

• Project management skills to manage deadlines and ongoing campaigns

• Strong interpersonal skills

• An open and flexible learning mindset

We’ve got quite a lot to offer. How about you?

This role is based in Airoli, Navi Mumbai, where you'll get the chance to work with teams impacting entire cities and countries—and the shape of things to come. We care about finding the best talent. Bring your curiosity and imagination and help us shape tomorrow.