CBS - BMC - Brand And Marketing - Marketing Automation - Assistant Director Global

CBS - BMC - Brand And Marketing - Marketing Automation - Assistant Director Global

Location:  Bengaluru

Other locations:  Anywhere in Country

Job description

Your key responsibilities

• Oversee Customer Journey Analytics tool implementation and product usage across different countries and regions. Design and build new dashboards aligned with global and regional priorities and goals.

• Drive and lead campaign management leveraging marketing technologies aligned with Martech strategy aligned with business goals

• Oversee the development and implementation of marketing technology strategies that enhance the effectiveness of marketing campaigns, improve customer engagement, and drive business growth.

• Hands-on experience with email marketing applications, preferably Marketo, and an in-depth knowledge of email marketing, is highly preferred.

• Coordinate and liaise with internal and external stakeholders to ensure all relevant content, assets and target audience parameters are received for campaign execution and set the right expectations

• Act as Project Manager/Subject Matter Expert in Marketing Automation and Martech tools (Marketo & Customer Journey Analytics to support stakeholder queries and liaise with regional teams for enhanced delivery.

• Advise Regional and Global teams on campaign best practice, including working with BMC Campaign Managers, and BMC teams such as EY.com, Editorial, Brand to Demand etc

• Connect with BMC campaign managers to anticipate campaign volumes and put a plan in place to help deliver high quality work with the current team headcount to manage team capacity, task workflow and workload.

• Lead and manage data governance activities such as data clean-up and normalization to improve database quality.

• Ensure compliance with global standards, security, content governance, and datahandling protocols.

• Proactively engage with country teams to discuss the current state of their data and help us measure country maturity in Marketo

• Provide project support to the stakeholders throughout the various stages of the project, including testing use cases.

• Provide regular reporting to key stakeholders on the performance of marketing automation campaigns, provide insights and recommendations to improve campaigns continuously.

• Support process improvements and educate users on campaign best practices and support teams to onboard to new Martech tools

• Establish KPIs and metrics to measure the effectiveness of marketing technology initiatives and campaigns.

• Understand and analyse data incidents and user errors and define next steps to support the regional teams with mitigation plan

• Act as a brand champion, ensuring that all external campaigns and online content support the firm’s brand and business strategy and compliant to risk and quality safeguards set by EY.

• Regular connect with the team to discuss performance and define improvement areas and align trainings

• Adapt appropriate coaching techniques to meet the various needs of team members. Recommend development activities/cross trainings tailored to each team member’s needs and learning style

• Lead monthly connects with the iGTM stakeholders to provide oversight on utilization, performance, learning & wellbeing and challenges

Skills and attributes for success

• Experience with MarTech tools preferably in Adobe Marketo Engage and CJA. Good to have certifications on Marketo and CJA but not mandatory.

• Familiarity with the latest marketing trends, tools, and best practices is a must, including marketing automation concepts, such as lead generation, customer journey, lead nurturing, etc.

• Proven strong leadership skills. Lead and manage small and large diversified team spread across different countries.

• Proven strong interpersonal with an analytical mindset and problem-solving capability.

• Familiarity with Agile planning and Agile project management skills.

• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.

• Must be highly organized and self-motivated with a sense of urgency.

• Knowledge on Microsoft Office suite, especially Excel and Microsoft SharePoint

To qualify for the role, you must have

• Any university degree or college diploma in Digital Marketing or a related field.

• Min.9-10 years of experience in Digital/email marketing Strategy, stakeholder management and leadership role.

• Strong project management skills, including managing stakeholder expectations and multiple campaigns.

• Must be a detail-oriented, organized self-starter who can work well within a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.

• Ability to review processes and make suggestions for automation.

• Solid technical skills and leadership skills

• Exceptional communication skills - both written and verbal and must be comfortable with presenting to virtual teams.

• Advanced proficiency with the Microsoft Office suite, especially Excel and Microsoft SharePoint.

• Familiarity with complex, multi-national organizations is highly preferred.

• Adherence to data privacy and integrity rules (such as GDPR, CANSPAM) is a must have understanding of customer journeys to identify possible risks and/or data breaches there is appropriate security and gets measures in place to safeguard it within the team and wider community.

Ideally, you’ll also have

• Strong interest in data management and analytics

• Storytelling and consulting skills

• Attention to detail

• Organized self-starter who can collaborate with a team, and excel in a fast-paced corporate environment, whilst being able to manage multiple priorities and deadlines.

Technologies and Tools

• Marketo or any other Marketing Automation platform

• Workflow management tools e.g.: Jira/Azure boards/Workfront etc

• Microsoft Office

• SharePoint

• Knowledge of working with CJA

What we look for

• Strong team contributor

• Ready to learn and adapt

• Problem solving skills

• Stakeholder management

• Effective communication