Social Media Associate

Location: Global Technology/Operations Center (e.g., Pune/Nashville/Hybrid) Experience: 4–6 Years

We are seeking a dynamic Social Media Associate to elevate our brand and cultivate vibrant online communities for our Private Wealth Management division. Reporting to the Social Media Director, you will be the driving force behind our presence on LinkedIn, Instagram, Meta, and YouTube.

This role is a blend of creative content management, data-driven strategy, and employee advocacy. You will act as a strategic consultant to our Advisors, helping them build their personal brands while ensuring our corporate voice resonates with High-Net-Worth (HNW) and Ultra-High-Net-Worth (UHNW) audiences.

1. Employee Advocacy & Advisor Branding

• Program Leadership: Manage the employee social media advocacy program via Hearsay Social, acting as the primary point of contact for all platform-related inquiries.

• Training & Development: Lead Advisor training sessions and maintain updated educational materials (e.g., Brainshark) to help investment professionals build their digital presence.

• Library Management: Curate and update the Hearsay content library with a mix of national brand content and regional event-specific assets.

2. Social Media Channel Management

• Content Creation: Oversee organic content production, collaborating with copywriters and designers to produce high-impact graphics and messaging.

• Editorial Calendar: Maintain a robust social media calendar and execute postings via our enterprise scheduling platforms.

• Growth & Engagement: Implement strategies to increase brand awareness, expand our digital network, and drive high-quality traffic to our flagship website.

3. Analytics & Strategy

• Performance Tracking: Partner with the data and analytics team to measure campaign success against KPIs and industry benchmarks.

• Market Intelligence: Stay ahead of social media technologies, competitor insights, and platform best practices to keep our strategy cutting-edge.

• Compliance: Ensure all social media activities strictly adhere to financial services rules and regulations.

Experience & Education

• Professional Background: 4–6 years of experience as a Social Media Specialist or in a similar digital marketing role, preferably within financial services or luxury markets.

• Education: BS degree in Marketing, Communications, or a relevant field.

Technical & Digital Mastery

• Platform Expertise: Deep knowledge of LinkedIn, Instagram, Facebook, and Twitter best practices.

• Data Fluency: Strong understanding of social media KPIs, SEO, and web traffic metrics.

• Advocacy Tools: Experience with Hearsay Social or similar advocacy platforms is a significant advantage.

• Paid Media: Experience with paid social media campaigns is a plus but not required.

Professional Competencies

• Communication: Exceptional interpersonal and presentation skills with the ability to manage diverse stakeholders.

• Organization: Strong attention to detail and the ability to nimbly switch gears in a fast-paced environment.

• Team Mentality: A collaborative problem-solver who approaches every business development conversation through the lens of social media impact.

This is a high-visibility position where you can directly influence the digital identity of a premier global investment firm. You will work at the intersection of high-finance and modern digital storytelling, empowered by a culture that values intellectual curiosity and rewards proactive innovation.