Field Marketing Associate

Job Description

Field Marketing Associate

Key objective of the role (as detailed as

possible)

1-Good Communication

2- Sales background

3-MS tools knowledge

Working Hours / Shift General

Location :  Delhi

Work Experience / Background 1-3Years (MBA) /LS graduate (3+)

Education / Qualifications required Lifescience graduate (must have)/ MBA (Good to have )

Position Title Field Marketing Associate Requested Role

Reporting to Field Marketing Manager Job Code

Department Lab Water

Sales As per Territory Budget As per Territory Operating Plan

SPECIFIC JOB DESCRIPTION

Position Summary

Field Marketing Associates are responsible for –

• Managment, implementtation and execution of field marketing activities for Lab Water Solutions, including market analysis, product position theing, product pricing, cusotmer engagement and education, competitive analysis and product development support.

• Work with the Lab Water teams on the Country/Region Strategy and develop the local marketing tactical plan each year in line with global strategic objectives and local market factors. The person will work closely with related business functions within and outside of the team like global product management team, local sales/service team, marcom/digital team, customer excellence team, etc. to promote lead generation and maximize product lifecycle efficiency and customer engagement.

• Be responsible for product launches and management locally, segment analysis and planning, pricing analysis and support, and trade show support.

• Required to build marketing strategy, analyse, plan, implement and monitor execution of marketing to ensure business success.

The ideal candidate is results orientated, has strong solution based marketing skills including experience in utilizing technology.

An agile, highly collaborative and early adopter mindset is preferred.

Key Accountabilities

• Conduct business and competitive analysis and build annual tactical marketing plans based on global direction. Execution of the national or regional marketing plans to ensure alignment with the Lab Water strategies.

• Manage the product life cycle of existing products to maximise the profit to the company and ensure successful launch of new products.

• Collaborate with the marketing team, Country/Region marketing colleagues from other business units and Digital/Marcom teams to develop the local market, position product effectively, support sales, advise on market pricin theg, advertise and promote our products.

• Support the trainings held in Country/Region as required.

• Conduct VOC (Voice of Customer) Projects with market intelligence & Product management team, coordinate Customer notification on product related information.

Strategic Impact

• Customer satisfaction

• Market share gain

• Growth in revenue and units

• Target price realization

• Sales of new products

• New customers/markets

• New partnerships

Scope of People Responsibility

No direct people responsibility

Cooperation

Internally Externally

• LW Sales & Service Teams

• Support function teams

• Cross functional team • Customers

• Partners

• GSA

COMPETENCIES

PURPOSEFULR MAKE GREAT THINGS HAPPEN

 Improve lives

 Act ethically

 Ensure quality

 Create customer value

FUTURE ORIENTATED SHAPE THE FUTURE

 Anticipate opportunities

 Be entrepreneurial

 Go digital

 Apply technology

INNOVATIVE TAKE CALCULATED RISK

 Be open-minded

 Work with agility

 Unlock creativity

 Implement change

RESULTS DRIVEN TAKE OWNERSHIP

 Give feedback

 Drive Performance

 Be efficient

 Take responsibility

COLLABORATIVE HAVE AN INCLUSIVE MINDSET

 Include others

 Build networks

 Teamwork

 Think Global

EMPOWERING INSPIRE PEOPLE TO REACH THEIR FULL POTENTIAL

 Foster talents

 Develop people

 Give vision

 Share emotions

Values

INTEGRITY Ensures our credibility COURAGE Opens the door to the future

RESPECT The foundation of any partnership ACHIEVEMENT Makes our entrepreneurial success possible

TRANSPARENCY Makes mutual trust possible RESPONSIBILITY Determines our entrepreneurial actions

CANDIDATE’S PROFILE

• Highly preferred Bachelor or Master’s degree in related science subjects (Microbiology, Chemistry, Biology, Biochemistry, Pharmacy etc.) or science